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The Devil’s In the Details For Top-Growing Nail Service Trends In the US

Dry “Russian” manicures involving laser-sharp cuticle work and “builder in a bottle” nails are all the rage among beauty enthusiasts.

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By: Lianna Albrizio

Associate Editor

Manicures emphasizing meticulous cuticle work and longer-lasting finishes aimed to build longer, stronger natural nails are clawing their way to the top of nail search trends in the US.    According to New York City-based beauty trend tracker Spate, the top-growing nail service trends are Russian manicures and builder-in-a-bottle (BIAB) nails. Builder in a Bottle Nails  Builder in a Bottle nails, also known as Biab nails, have an average of 18.9K monthly searches, with a +40.0% y...

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